August 19, 2019

Robin Kappy practices her vocation here in her offices at 1123 Broadway.  She is a highly skilled and experienced psychotherapist, focusing trainer, and Eye Movement Desensitization and Reprocessing (EMDR) practitioner, but she has exceptional talent and skills in other areas as well.

An Advocation in the Arts

Robin is also an extremely talented painter.  As a testament to that, one of her portraits, entitled “Sunday Afternoon at Salmagundi” was juried into the 41st Annual Exhibition in Painting, Sculpture & Graphics this summer at the prestigious and historic Salmagundi Club in Greenwich Village. The exhibition ran from July 15th to August 2nd and was comprised of works from all over the country, allowing well-known and up-and-coming artists to exhibit their work.

The Salmagundi Club was founded in 1871 and is one of the oldest and highest-regarded art organizations in the United States. The club originated as a sketch class in Johnathan Scott Hartley’s studio and was originally known as the Salmagundi Sketch Club. The name is a reference to Washington Irving’s potpourri of wit and wisdom, “The Salmagundi Papers.” . Members are primarily residents of the Tri-State area, but some come from as far away as London, Amsterdam and Lisbon. Over the years, the Salmagundi Club has been the singular gathering place for great artists, such as William Merrit Case, Howard Pyle, N.C. Wyeth, Ogden Pleisner and more. Honorary members have included the likes of Winston Churchill and Buckminster Fuller.

The contest to be juried into this annual exhibition is incredibly competitive, and we congratulate Robin on having her painting chosen—it’s an amazing achievement.

A Vocation Helping Clients Attend Their Own Emotional Needs to Solve Problems and Conflicts

In her practice here at 1123 Broadway, Robin attends to each of her client’s essential relational needs and experiences. Trained in relational self-psychology, she has been in private practice since 1991 and has added to her skills since then, becoming certified as a trainer by the Focusing Institute in 1998, and by the EMDR International Association in 2001. Her areas of expertise include depression, anxiety, trauma, sleep and creativity, and she has also received training in clinical hypnosis.

August 8, 2019

Early Fall in New York is bursting with concerts, plays, museum shows, and more vying for our attention.

Among the most exciting events are those that Archtober and Open House Weekend will bring us in October. The month long Archtober and Open House Weekend focus on the questions of how we conceive, design and build the spaces where we live, work and play. The events explore which designs work and which ones fail to meet design or use expectations, and more basically what criteria we should be using as a society to measure design success.

Both events open up spaces to the public, many of which are usually off-limits, ranging from new designs to old architectural gems, and they present artists at work, rich discussions on the role of architecture and design, and other ingenious events.

Be sure to get on board early, because reservations to the events go quickly. Don’t miss out on the events you most want to attend.

Open House Weekend

Visitors from across the city and around the world will soon come to celebrate New York City’s architecture, urban design, and infrastructure with a weekend of access to sites that are typically off-limits.  If you love architecture and urban design from historic to contemporary, you’ll have already been looking forward to this year’s Open House Weekend., taking place on October 19th and 20th this year.

Thanks to partnerships with over 400 arts and cultural organizations, city agencies, architecture firms and others, OHNY Weekend will open more than 250 buildings and projects across the five boroughs for tours and talks with architects, urban planners, historians, preservationists, and civic leaders.  While the list of events hasn’t been announced yet, you can be among the first to know about what is planned for OHNY’s 17th year.

Last year’s events were typical of the diversity of projects and sites presented and the appeal the event has to professionals and laypeople alike.

Open studio visits to leading firms, such as FXCollaborative Architects, Rogers Partners, Skidmore Owings & Merrill, and SPAN Architecture.

Nevelson Chapel, a sculptural environment by celebrated artist Louise Nevelson, tucked away in the modernist icon Saint Peter’s Church at the Citicorp Center.

3 World Trade Center, a 1,079-foot tall skyscraper designed by Pritzker-prize-winning Richard Rogers.

Brooklyn Navy Yard’s Building 77, where a top-to-bottom rehabilitation by Beyer Blinder Belle and Marvel Architects transformed into a 21st-century commercial and light industrial hub.

A celebration of the contributions that women are making to shape the contemporary city, highlighting a range of architecture, landscape architecture and urban design projects.

Visitors from across the city and around the world will soon come to celebrate New York City’s architecture, urban design, and infrastructure with a weekend of access to sites that are typically off-limits.  If you love architecture and urban design from historic to contemporary, you’ll have already been looking forward to this year’s Open House Weekend., taking place on October 19th and 20th this year.

Thanks to partnerships with over 400 arts and cultural organizations, city agencies, architecture firms and others, OHNY Weekend will open more than 250 buildings and projects across the five boroughs for tours and talks with architects, urban planners, historians, preservationists, and civic leaders.  While the list of events hasn’t been announced yet, you can be among the first to know about what is planned for OHNY’s 17th year.

Last year’s events were typical of the diversity of projects and sites presented and the appeal the event has to professionals and laypeople alike.

Open studio visits to leading firms, such as FXCollaborative Architects, Rogers Partners, Skidmore Owings & Merrill, and SPAN Architecture.

Nevelson Chapel, a sculptural environment by celebrated artist Louise Nevelson, tucked away in the modernist icon Saint Peter’s Church at the Citicorp Center.

3 World Trade Center, a 1,079-foot tall skyscraper designed by Pritzker-prize-winning Richard Rogers.

Brooklyn Navy Yard’s Building 77, where a top-to-bottom rehabilitation by Beyer Blinder Belle and Marvel Architects transformed into a 21st-century commercial and light industrial hub.

A celebration of the contributions that women are making to shape the contemporary city, highlighting a range of architecture, landscape architecture and urban design projects.

Be among the first to book your reservations. You can sign up here to get an early look at the exciting offerings of Open House Weekend 2019.

OHNY.org

Archtober

Archtober is an annual month-long architecture and design festival of tours, lectures, films, and exhibitions that provides a full calendar of events focus on the importance of architecture and design in our society.

In collaboration with almost 80 partner organizations across the city, the Center for Architecture organizes the festival, which raises awareness of the important role of design and the richness of New York’s built environment. Now in its ninth year, Archtober offers something for everyone in its 100+ event roster. If you are an architect, interior designer or just a denizen of New York interested in the spaces where we live, work and play, you’ll find something to intrigue you.

This year, Archtober’s offerings include exciting lectures, film screenings, tours, workshops and more.

The AIANY will be leading “Around Manhattan Architecture Tours” every day. Enjoy lectures and panels featuring world-renowned architects, writers and artists including Marlon Blackwell, Billie Tsien, Paul Kaplan and Stanley Greenberg. The Architecture & Design Film Festival will also be happening from October 16th to October 20th. Get the whole family involved, as the calendar includes several family-friendly events including Architecture for KIDS at The Queens Foundation for Architecture.

There are so many opportunities to be a part of this exciting month-long celebration. Visit the Archtober website for a full list of events, and make sure you secure your reservations before tickets begin to sell out.

archtober.com

July 25, 2019
Photo by Gross & Daley

Glenn Gissler Design, established in 1987, is an award-winning interior design firm providing exemplary service to a sophisticated and accomplished clientele. Owner Glenn Gissler integrates his training as an architect; a rich knowledge of fine art, design and decorative arts; and an extensive experience to create distinctive residential environments. The firm’s work is regularly featured in magazines, books, and digital platforms.

This month, Glenn Gissler Design is honored to be featured in William Norwich’s new book, Interiors: The Greatest Rooms of the Century, and to have received a nomination for the prestigious Cooper Hewitt National Design Awards. We sat down with Glenn to learn a little bit more about his elegant yet livable style, as well as the design process that makes his work stand out.

At the age of 13, Glenn knew that he wanted to be an interior designer. He went on to study architecture, and received his Bachelor of Fine Arts & Bachelor of Architecture from the Rhode Island School of Design (RISD). Glenn’s architectural training gives him an edge in the ultra-competitive interior design industry in New York City: He says that it allows him to devise ways to use space most effectively and naturally, while being responsible to history and maintaining integrity in his designs.

When asked to describe his style, Glenn began by insisting that despite his understanding of architecture and design history and his extensive vocabulary in these areas, it is difficult for him to describe his own work. In fact, he says that “style” is not the first thing that comes to mind. In his practice, it’s more about “life-style.” Glenn’s rooms are not showcases, they’re homes, and he believes that his clients are attracted to him for the livability of his designs.

Architecture and Livability

As a child, Glenn remembers looking at books full of pictures of the magnificent mansions in Newport, Rhode Island. He says that for him, they might as well have been palaces in Europe, and he was completely mesmerized. However, he says, “When I finally got to Newport and I went to all of those places, I was as interested in the servants’ quarters as I was in the grand rooms. In some ways, I was more interested because that’s where reality actually occurred and the rest was kind of a stage set.”

Glenn is not a designer that clients turn to for a stage set. “Every building, every home, every apartment has a spirit to it. You walk into a building, and it says something.” Glenn is not one to ignore that message. He believes that designs need to respond to their environment. A Venetian palace or a replica of Philip Johnson’s Glass House might be visually appealing, but when they are constructed without attention to their context, the experience of inhabiting them feels off in some way.

Elegance and livability are guiding principles in Glenn’s design process. Perhaps it is his architecture training, or just the way that his brain is wired, but he is always focused on how to use a space most effectively and naturally. To some extent this may also be because much of his work is in New York City, where he is often designing spaces that need to perform more than one function. He believes that people should be able to use all of the rooms in their homes as a part of the natural course of living their lives. He finds that often times, living rooms and dining rooms are anachronistic. Glenn wants to abandon the feeling of staged rooms, only there for display. When he sees designs that do not take into account how the inhabitants will actually be able to live in them, it baffles him. “In a lot of modern designs, everything is so sleek and bare. I walk in and immediately think, ‘where will these people put their stuff?’ Storage is a key to mental health, and if you don’t have storage, the style of the room doesn’t even matter because you can’t see it.”

Photo by Gross & Daley

Another hallmark of Glenn’s designs is what he identifies as a “half-empty, half-full” approach. “When architects are finished, they don’t want any furniture in the room, they just want pure volume. Many interior decorators, on the other hand, want to have every nook and cranny with something in it. I like to have space for the mind to rest so that the objects in the room actually have an opportunity to breathe and to have greater meaning.”

When Glenn is choosing objects to populate his designs, he makes sure to include a variety from different periods, different cultures, and what he calls “different valuations.” He finds that objects that are visually delightful are more exciting than objects that are simply expensive. Expensive things are not inherently better than inexpensive things and Glenn says that “when they’re together, they are actually in a kind of cultural and historical dialogue that makes each of them more interesting.” A fan of using fashion metaphors, Glenn compares this effect to that of wearing a Hanes t-shirt underneath an Armani suit. It is chic and elegant but more importantly, it is livable.

How Glenn Gissler Design Does It

Perhaps one of the most impressive things about Glenn’s practice is that after graduating from RISD, Glenn only spent four years working under other designers before founding his own firm. Not only has he taught himself the ins and outs of the interior design industry over the years, he has also independently developed his unique design process that helps him to achieve the desired results. While his architectural training gave him the solid historical, technical and theoretical basis that is so important to his design process, he has taught himself how to partially shake free from those confines all on his own. “It’s not a theoretical project. You actually have to bring reality into it in order to create something that’s relevant.”

Photo by Gross & Daley

The major key to Glenn’s design process is the relationship that he is able to create with his clients. “I tell my clients that they’re in charge. It’s their place. I don’t live there; I have my own place.” Although he may wrestle with them on certain points because he sees something that he thinks they might not notice, he is focused on making sure that they ultimately know that it is their choice. This means that his clients are involved in the design process every step of the way.

Glenn starts by looking at the floorplan and considering what the apartment can do to accommodate the lifestyle of the tenant. Everything depends on the particulars of the client. Do they have children? Do they entertain often? Do they have tons of books or art? All of these questions help Glenn come up with an idealized floorplan. From there, an artist who Glenn has worked with for years creates perspective drawings so that the client can imagine what the project will look like when it is complete.

Perhaps the most important aspect of these perspective drawings is that they are drafted by hand in pencil. “Today, so many people produce architectural drawings digitally to make it look like they’re real, and I think that’s a bad idea. The reason is, if it’s so real in the drawings, when it’s actually done, you feel like you’ve already seen it and been there. There’s something about our drawings being black and white that allows us to maintain the element of surprise.”

Once the client feels comfortable with the ideal floorplans and the perspective drawings, Glenn starts the process of proposing textiles, light fixtures, art and so on. To sum it up, Glenn says, “We start with the architecture, bring in the personality, add the colors, and make commitments to certain themes – it’s an ongoing process of love.”

Enduring Design for Client Living

Glenn’s ultimate hope is that the finished product is something enduring. He has an appreciation for all of the hard work that his clients do to be able to embark on these projects with him, and he is always conscious to make thoughtful decisions in terms of quality and value. “Some designers do really splashy, trendy projects, and it’s kind of like buying a party dress. Then when you want to wear something else, the party dress is all you have, and you end up feeling overdressed, wishing that you had something a little more understated.” Following his metaphor, Glenn is able to give his clients a closet full of clothes that will last, instead of one fancy ball gown with limited wearing potential.

Speaking of the enduring nature of Glenn’s designs, his work has recently been recognized in two major ways. First, a room that he designed in 1995 is featured in William Norwich’s new book, Interiors: The Greatest Rooms of the Century. Additionally, he was nominated for the prestigious Cooper Hewitt National Design Awards. For Glenn both of these honors came as quite a surprise. Of Interiors, Glenn said that he was unaware that the book was in production, let alone that his project was going to be included. It was only when he was contacted regarding image rights from an on-line magazine reviewing the book that he found out.

The design project was commissioned by the then president of EMI Music Worldwide and his wife. At the time, it was featured on the cover of Interior Design magazine in 1995, along with a six-page spread featuring breathtaking pictures of the whole apartment. The living room, which is the room featured in Norwich’s book, has very grand dimensions: 26 ft. by 26 ft., with 20 ft. high ceilings. Aside from the imposing scale of the room, two key factors guided Glenn’s design process, both of which were specific to his clients’ needs. They loved to travel and needed an interior that would accommodate various cultural artifacts that they had begun to collect in the course of their travels. They also needed an appropriate stage for the frequent entertaining they did with various colleagues in the music industry.

The space was intimidating, but it had character, and Glenn’s clients loved the grandeur of the room. Without taking away from that feeling, Glenn was able to devise a unique furniture plan that optimized the livability of the space. The clients liked clean surfaces, so Glenn’s half-full, half-empty approach was perfect. The furniture had to be strong in order to handle the demands of the room, which allowed for amazing additions such as the ambitious window treatment, which would only be appropriate in a room of this scale. Ultimately, this Upper West Side project perfectly encapsulates the strengths of Glenn’s style and design process. The fact that it has been recognized again, nearly 25 years after its completion is a testament to the timelessness of Glenn’s work.

He does not take the use of that word lightly however. “It’s an enormous compliment to have my work thought of as ‘timeless’. People toss that word around, but for me, it’s less about timelessness and more about being responsible to history; the history of the space I am working in, historical precedent and being cognizant of the time we are living in” Glenn is not interested in novelty that does not stand the test of time, but he doesn’t necessarily believe that timelessness is achievable. “Whatever you build is going to be of the particular time in which it was built.” For Glenn, the most important thing is to maintain an integrity and an appropriateness in relation to the context of the project. This Upper West Side apartment is a clear manifestation of that mission.

Photo by Peter Mauss/ESTO

Regarding his nomination for the Cooper Hewitt National Design Awards, Glenn was equally humble. His nomination is all the more impressive because the nomination process is completely anonymous. “It was a huge thrill and a huge honor. It’s great to have business and clients who appreciate what you do, but it’s also deeply satisfying to be recognized by your peers for your work. Just to know that they’re paying attention.”

What’s Next?

Although interior design is not the easiest profession in New York City, Glenn has fulfilled the dream he first had when he was 13 years old. “I did it, and I am doing it.” Looking forward, Glenn is more excited than ever about what is to come. He says that the reward for success is the opportunity to work harder. It’s a good news, bad news situation. If you are successful, people expect you to do better, and Glenn is up for the challenge. “At the end of the day, the accolades are fantastic, and being in magazines and books is deeply satisfying, but really it’s all about the next project. What’s the next project? What’s going to be deeply engaging? That’s what I’m always looking for.”

On his tenancy in the Townsend Building, Glenn could not be happier with the collegial feeling. He has many friends in the building and always enjoys seeing what his fellow tenants are up to. He’s been in the neighborhood for more than 25 years, and seeing the changes that have occurred over the years has been greatly inspiring to him. “When I first moved to New York, no one went into Madison Square Park. The neighborhood was just empty. Now there’s a spirit to the neighborhood which is very creative.” The sense of the community in the Townsend building is an added bonus, not to mention the breathtaking architecture. Working in a building with such historical significance is a constant inspiration and reminder of the lasting power of successful design. It keeps Glenn looking toward the future for that next engaging project. “It’s a cool building, and I love it even more because of the incredible stairwell. Overall, I think it’s quite remarkable.”

We think Glenn is quite remarkable, and we congratulate him again on his spectacular career and his achievements this year.

Glenn Gissler Design
1123 Broadway, Suite 1100
New York, NY 10010
(212) 228-9880
info@gissler.com
www.gissler.com

July 9, 2019

Now and Then is a series of articles appearing regularly on our blog to make tenants aware of the rich and colorful history that occurred on the streets of our Manhattan neighborhood.  Once the center of New York social life and national political life, our neighborhood witnessed some of the epic events, firsts, building projects, and celebrities that signaled the beginning of U.S. power and influence.

 

A theatre stood just behind the Fifth Avenue Hotel, on 24th near Broadway, from 1865 until 1908. Its greatest years were under the management of Steele MacKaye who took over in 1877. MacKaye redecorated the interior and incorporated a number of brand new innovations including the double stage (allowing an entire set to be lowered into place), advanced lighting effects, folding auditorium chairs, and probably most astoundingly “air conditioning.”

Imagine the reaction of people in 1877, who had never experienced air conditioning before. Luckily, we don’t have to because we have a first-hand account of what it was like. An English novelist, Mary Duffus Hardy, noted:

“As the weeks passed on, the temperature became almost unendurable. The coolest place in all New York was the Madison Square Theatre. The thermometer had mounted to 100° when we received a box for an afternoon miscellaneous performance in aid of the Edgar Poe Memorial Statue. Among the many other things selected for the occasion was an abridged version of The Taming of the Shrew, when Edwin Booth consented to play Petruchio. Nothing less than a desire to see this celebrated actor would have tempted us to stir … armed with fans, smelling­ salts and sundry antidotes to fainting fits, [we] panted our way from Forty-fifth Street to a Sixth Avenue car, which landed us close to the theatre.

“Immediately on entering, we felt as though we had left the hot world to scorch and dry up outside, while we were enjoying a soft summer breeze within. Where did it come from? The house was crowded-there was not standing-room for a broomstick; but the air was as cool and refreshing as though it had blown over a bank of spring violets. We learned the reason of this. By some simple contrivance the outer air, circulating through and among tons of ice, is forced to find its way through a thousand frozen cracks and crevices before it enters the auditorium; thus a flow of fresh air is kept in constant circulation, which renders an afternoon in Madison Square Theatre a luxury during the hottest of dog days.”

The introduction of air conditioning was revolutionary, and today, we couldn’t imagine going to a theatre in summer without it. Listening to Ms. Hardy with her fans, smelling salts, and antidotes to fainting, we can appreciate the hazards of an afternoon of summer theatergoing in 1877 (particularly given the heavy clothes and strict clothing customs of the day). How fortunate we are today.

MacKaye’s ingenuity extended to other features of theatre life, too. There was the age-old theatrical problem of time-consuming scene changes—the “stage waits.” MacKay developed the “double stage,” which allowed a setting to be placed in position on a separate stage ready to be swiftly lowered into the proscenium opening when the script called for a change of scene. The previous scene was simultaneously lowered into the basement. This is something that is done many times every season now at the Metropolitan Opera, and without which the legendary magic at the Met could not be achieved.

MacKaye’s early interest in the potential of lighting effects to underscore the content of the play or establish a mood led to his experiments in gas lighting at the Madison Square. In later years, his theories were more influential and had much more pronounced success when incandescent lighting was brought into the theatres. While it is not completely clear, it may be that Edison installed his first theatre lighting at the Madison Square Theatre.

Finally, MacKaye invented the folding auditorium chair, the first major improvement in audience comfort since the addition of the cushion.

June 26, 2019

You will not want to miss Fête Home’s summer sale this week. Stop by to view their beautiful collection of tabletop, decorative accessories, pillows, throws and more.

Up to 50% Off

When:  June 25th-28th, 2019 — 9 a.m. – 5 p.m.
Where: 1133 Broadway, Suite 544

Fête believes that your home should be a sanctuary for celebrations, mood and personality. Your home décor should be reflective of this idea, so Fête designs every product in the hopes of sparking joy, encouraging celebration and telling a story. The products are designed for real life, and their aesthetic is based in elegant and gracious living. This sale is the perfect opportunity to enhance your style, and the best news is that Fête sells only to you, so there are no markups on their effortless prices. It’s time to live, love and celebrate your home! See more at https://fetehome.com.

June 21, 2019
Via InteriorDesign.net

If you think you’ve seen all of the best rooftops in the NoMad neighborhood, think again. Since opening in March, The Fleur Room at the Moxy Chelsea Hotel has been wowing hotel guests, happy-hour drinkers, clubbers, and even celebrities with its stunning 360-degree views, classic cocktail menu, and late-night dance floor—all presented in an atmosphere of sophisticated, timeless New York elegance.

The Fleur Room recently robbed Sky Room of the title of NYC’s highest nightclub, and it has taken full advantage of its perch atop the 35th floor with floor-to-ceiling windows that allow guests to take in the full beauty of the NYC skyline—including stunning views of the Empire State Building. To heighten the experience, the staff raises the garage-style windows to let in the fresh air on warm spring and summer evenings. True to its name—and tipping its hat to the historic Flower District—The Fleur Room welcomes guests to a space filled with floral themes, from the massive bouquet at the entrance to the flora-encased glass tables to the floral-patterned furnishings.

Guests can enjoy the relaxed lounge atmosphere and cocktail menu from opening through sunset, and as evening turns into late-night, the atmosphere turns more celebratory as a DJ begins cranking the music and the dance floor fills with partygoers—illuminated by a spinning disco ball that once hung in L.A. hotspot Vertigo in the 1980s.

Even when the party ramps up, you won’t find the typical “clubby” vibe so often found in NYC’s late-night scene. And that’s to be expected. First of all, The Fleur Room is brought to us by TAO Group and nightspot mastermind Angelo Bianchi; and second, the décor and the views definitely suggest a more sophisticated atmosphere. In fact, the lounge has already hosted well-known visitors such as Mick Jagger, Idris Elba, Sebastian Stan, Mina Cvetkovic, and Chace Crawford, among others, and the hotel staff says more celebrity private parties are already on the books.

Via InteriorDesign.net

So whether you’re looking for a place to dance the night away or enjoy a drink with friends after work, take a walk to the Moxy Chelsea, at West 28th Street and Sixth Avenue, and take an elevator ride to the 35th floor. You’ll be amazed at what you see.

The Fleur Room
Moxy Hotel Chelsea
105 West 28th Street
New York, NY 10001
(212) 888-1095

http://moxy-hotels.marriott.com/nyc/chelsea/the-fleur-room/

Hours:
Monday: 5:00 p.m. – Midnight
Tuesday – Saturday: 5:00 p.m. – 4:00 a.m.

June 20, 2019
Via The Working Assembly

The Working Assembly is a branding design agency that has built its reputation by taking a personalized, integrated approach to shape ideas into brands for its clients. Utilizing a blend of technologists, designers, and storytellers, the firm has developed a hands-on, iterative working methodology that allows it to effectively address the needs of large national corporations as well as local startups in today’s collaborative, fast-paced environment. 

The firm specializes in expressing brand in key inflection points, helping major brands like Google and Sotheby’s take the next step in their evolution or realize a total reinvention.  The Working Assembly’s larger corporate projects allows it to give back to the community through two innovative programs: Local Works—to help startups and preserve the socio-economic fabric of New York and 24 Hour Assembly—to help minority businesses present themselves more successfully. 

Company partners Jolene Delisle and Lawrence O’Toole recently sat down with us to talk about the beginnings of The Working Assembly, some of its recent campaigns, and its unique, streamlined approach that has brought the firm and its clients such success.

 

Kew: Can you tell us a little about the beginnings of The Working Assembly—how and why you started the company?

Lawrence: It started out with just the two of us, pretty small, kind of cautiously, because we were doing it independently at the same time we had our full-time jobs.

Jolene: Both of our backgrounds are in creative: I worked in advertising, and Lawrence worked in branding and design. At first, we started consulting with startups on a part-time basis, and about four years ago, we transitioned to become a full-time agency.

 

Kew: What makes the Working Assembly unique compared to other branding agencies?

Jolene: I would say it’s two things: We have a diverse background in both advertising and communications, as well as branding and design; and we have a comprehensive definition of branding. Today, consumers are much more savvy, so companies have to be more conscious of how their brands, as expressed in design and content, impact their company at every inflection point with their audiences.

Lawrence: We understand that, and our skills allow us to apply the brand practically. We consult on the conceptual strategy, and then, we go all the way through to actual production work — video, print campaigns, and more.

Via The Working Assembly; Left: Zola Ad Campaign; Right: Acumen OOH Campaign

 

Kew: You both have been in and around this industry for a while now. Can you talk about how the industry has changed over time, especially in light of the Internet, social media, etc.?

Jolene: Our current assignments are not like traditional branding work, or what it might have looked like ten years ago. It’s actually expressing the brand in paid social posts or a cool email campaign.  These days, it is important that no product or facet of the company speaks only for itself but also reflects the corporate brand message. That’s where our strength lies.

We are able to identify a “voice”/”personality” for a brand and communicate it from the point where it touches the customer up to the corporate level.

Lawrence: Today, people want transparency—to see how the sub-brand interacts with the overall organization and its social contract.  We look at the brand holistically and help our clients make a consistent emotional connection with their audiences. We make it possible for people to see through the brand’s product and services to the corporate brand—to understand that the values of these products and services are values of the corporate brand and are shared by all aspects of the corporation.

 

Kew: Could you talk about one of your favorite projects to give us an idea of what your campaign work is like?

Jolene: One of our favorite clients is Zola, a wedding registry startup. When we started working with the company over two years ago, it was really just focused on being a wedding registry, but it has since expanded into websites, invitations, planning and more. It’s been really exciting to see Zola scale up, and our work with the company has evolved as a result. Initially, we were just helping with brand guidelines—the company’s “look” and “feel,” but since then, we’ve done three ad campaigns for Zola.  We’ve helped with events and activations, creating subway ads, and designing its look book, direct mail pieces and so on. What’s been exciting with Zola is that we’ve been able to flex our muscles and demonstrate all the things that we can do with a client.

Via The Working Assembly; Mass Mutual Brand

 

Kew: The Mass Mutual and Guardian projects are impressive. Can you tell us how you succeeded with these large companies?

Lawrence:  Yes, we also do work for large, long-established firms.  It’s natural, because much of our team comes from large agencies dealing with major corporate clients.  Two of our most successful client projects involve complete rebranding assignments for national leaders in the insurance industry: Mass Mutual and Guardian Insurance.

Insurance companies are by definition identified with old-fashioned technology, and many people in these firms still view change with a wary eye. As a result, neither Mass Mutual nor Guardian had done this type of rebranding before, but they realized that technology and the way of doing business is changing—global shifts and evolving mindsets are affecting their businesses.

Large creative agencies approaching these large corporate assignments come in and do intermittent big “dog and pony” shows and then disappear for long periods in between— there is limited give and take and projects can drag out. This approach doesn’t fit the way business is done today, and Mass Mutual and Guardian recognized that.

I think we have been successful with our clients because of our size and the fact that we work as a partner.  We understand quickly what they want to do and take a collaborative and iterative approach to reach a solution faster, while meeting high expectations for conceptual and practical rigor.  These large insurance firms, are wedded to tradition and immutability, and the fact that they have trusted us, I believe shows the power of our working methodology.

 

Kew: What is the extent of your involvement with these companies?

With Guardian, it started as a high-level experimental/conceptual phase to see what we might do. Then from this high-level thinking we brought it down to the level of implementation, working like an in-house asset.  If a client has no internal resources, we complete the implementation, but regardless, there is usually so much work to be done on a major rebrand that clients welcome the additional support we can provide to their in-house service groups.  We are available to be involved to whatever extent the client is willing, and because our staff has experience in a broad range of applications, advertising to packaging and everything in between, we can handle virtually every client need.

Via The Working Assembly; Guardian Brand

 

Kew: Tell us about your innovative initiatives outside your primary business.

Jolene: New York City’s many unique small companies are part of what makes this place so interesting. We know how hard it is to have a small business in New York, so last year, we decided to try to identify small business owners in New York who might need some branding help but might not be able to afford it. These initiatives are twofold: Local Works, which we do pro bono, for small firms challenged in their marketplace and 24 Hour Assembly, which we do for significantly reduced costs for minorities and women.

 

Kew: How do you manage to do them along with your core work?

Lawrence:  We both have created many product, web, and digital application designs—experience that can be used to launch a product very quickly and follow up with reinforcement. While we can’t always do this with our more established, day-to-day clients, we can hyper-focus using special methodologies for these projects.

We basically use a “hackathon” model, which is a sprint-like event in which a number of creatives, designers, writers, and others spend an intense period collaborating to delivering an effective solution.  Because our team has substantial experience, we have the tools to produce great results in a concentrated timeframe.

It helps the client obtain something very quickly at reduced cost (perfect for startups who are always looking to have something right away), which they can iterate and use right away.  At the same time, it is great for us. It is work we find rewarding and it allows us to keep our skills sharpened for all our clients.

Via The Working Assembly; 24 Hour Assembly for Wednesday & Co.

 

Kew:  First, tell us a little about the Local Works initiative.

Jolene: Our idea is to undertake about four pro bono projects per year to help small firms complete. Our first Local Works project is a good example. Tache Artisan Chocolate is a one-woman show—she has a brick and mortar storefront on the Lower East Side. Dylan’s Candy Bar was moving in a couple blocks away, and her biggest issue was how to compete with a heavily branded company. In this case, we developed a brand “look” quickly and provided the basic tools she needed—design elements, packaging, stationery, and a website—so she can maintain a highly professional appearance by applying these tools as the need arises.

 

Kew: What about 24 Hour Assembly? 

Jolene: 24 Hour Assembly is roughly a month-long engagement—focused on minorities and women, who are among the groups most underfunded by venture capitalists. This past year, only 2.2% of the people who got VC funding were women or minorities. We realized that branding can really help passionate female and minority entrepreneurs when it comes to getting initial funding and attention.

One of the initiatives we undertook last year was with Sanzo, an Asian-inspired sparkling water beverage company. We helped Sanzo with its launch, branding, and packaging. Now, the company is doing really well and is selling in Foragers, Momofuku, and several other places. We just wrapped up another 24 Hour Assembly project for Harper Sage, which is a clothing company being started by two women who used to work at J.Crew. The 24 Hour Assembly is an amazing process; we were able to accomplish Harper Sage branding from start to launch in under six weeks.

Via The Working Assembly; 24 Hour Assembly for Harper Sage

 

Kew: You recently moved the company into NoMad. What has made this a positive move for you?

Jolene: I think there are remarkable things happening in NoMad. This area has been wonderful for us, especially because many of our clients are here; there are a lot of terrific startups in the neighborhood.

Since moving here, we have been seeing all of our clients more often. They all want to come to our office. They love it, and it’s easy for everyone to get to.

Also, the light in our office is amazing. Unbeatable. Just the quality of the space—I think it’s actually increased productivity. I sense people are happier to be at work. We just love it.

 

Kew: What do you hope to accomplish moving forward?

Jolene: I’d say one of our goals is to be a more purposeful company, not necessarily a bigger one. We want to be very purposeful with the clients that we’re working with and the type of work that we’re doing, while making time for projects we really care about.

Lawrence: I think it gets back to why we did this in the first place. In our former jobs, we were doing the kind of work we do now on the side to let off a little steam and remind ourselves why we are designers and communicators in the first place. Now, we do it full time.

We’re constantly checking in with our goals and values: Are we doing cool stuff that’s rewarding for the clients and for us? Are we helping clients make a difference in their industry? It comes down to finding the right type of people to partner with and making sure that we’re doing the best work that we can do.

 

The Working Assembly
11 West 25th Street, 12th Floor
New York, NY 10010
(917) 756-1981

www.theworkingassembly.com

jolene@theworkingassembly.com

Enjoy bubbly and bites while beginning to Collect Your AdventuresTM at Jet Set Candy. Get up to 80% off on samples, overstock, display and slightly damaged items.

Wednesday, June 26th
4 p.m. – 8 p.m.

Suite 218
St. James Building – 1133 Broadway

Jet Set Candy offers Travel-inspired Jewelry that captures the essence of your favorite destinations, featuring luggage tag charms that bear international airport codes, unique moveable charms and much more.

Website: www.jetsetcandy.com
Instagram: @jetsetcandy
Phone:  (551) 579-2375

June 14, 2019
Via Williams Equities

The newly revitalized art deco building at 1201 Broadway in NoMad will soon have a large new restaurant anchoring its ground-floor retail space. Real Estate Weekly reports that Corner Table Restaurants, the hospitality group behind the success of The Smith, has inked a deal with landlord Williams Equities for 11,000 square feet of street-level and lower-level space to launch what it says will be a “new concept” restaurant.

Corner Table’s decision to open a new venue in NoMad appears to be based on the recent revitalization of the neighborhood as a food-and-drink destination. “It’s been three years since we opened The Smith in NoMad,” says Jeffrey Lefcourt, one of the partners at Corner Table, “and in that time alone, we have seen this area grow considerably as a thriving neighborhood for locals living and working here as well as a central destination in Manhattan.”

Andrew Roos of Williams Equities agrees. “NoMad has become one of the hottest dining and hotel corridors in Midtown South,” he says. “I can’t think of a more exciting addition to 1201 Broadway — and the entire neighborhood — than bringing a new restaurant concept from the creators of The Smith.”

Via The Smith

Since The Smith opened its first location in 2007, the brand has grown to four locations across Manhattan, serving more than a million people per year. The NoMad location of The Smith has grown to be a neighborhood “must” for locals and visitors alike. It will be interesting to see what Corner Table has in store for this new concept expected to open in 2020.

Whatever the concept, it is bound to be a success because it will be located between the new Ritz Carlton and the Virgin Hotel under construction on 28th and 29th/30th Streets respectively.

June 11, 2019
Josh Edelson/AFP via Getty Images

Most people are aware that June is designated “Pride Month”—a celebration of the diversity of the LBGTQ community. Although nowadays most major cities host parades and festivals to commemorate pride, fewer people remember that the seeds of Pride Month were planted in NYC, with the Stonewall Uprising in Greenwich Village on June 28, 1969.   On a hot summer night, the police once again raided a gay bar, a frequent event in the 60s, but that night the patrons of the Stonewall Inn— a bar in the West Village—had had enough.  A riot ensued, which marks the turning point for the LGBTQ community and the beginning of a gay movement. Read more on the history of Stonewall here.

This year marks the 50th anniversary of Stonewall, and in honor of the event, NYC is the headquarters for WorldPride2019/Stonewall 50, a month-long series of LGBTQIA+ events throughout the boroughs—all culminating in the largest Pride March in the world on June 30th, which is expected to draw record crowds.  It’s a celebration of all the advances the LGBTQ community has seen in the past 50 years and a statement to the world of all that remains to be done, here and abroad.

You can see a full listing of Pride events this month at the WorldPride website, but there are several notable events occurring right here in the NoMad neighborhood.

 

Via Eventbrite.com

Love & Lipliner at The James Hotel
June 13 at 7:00 p.m.

As an official sponsor of WorldPride 2019, The James New York-NoMad Hotel is offering special WorldPride package rates for the month of June and is celebrating Pride with numerous month-long observances.

In partnership with Stonewall Community Foundation, The James Hotel New York—Nomad will present ICONS — a public exhibit that will feature both people who continue to inspire the LGBTQ movement today and sites of historical significance to the community through boldly colored imagery and wordplay. The featured icons will represent a broad swath of the community and its history organized by the exhibit’s six themes of activism, arts, literature, fashion, nightlife and pop culture, but each will share the common thread of its connection to New York City as a center of LGBTQ influence and a global leader in celebrating sexual and gender diversity.

During Pride, the hotel will feature garments from from FEIGN at 5Phere, the hotel’s retail popup. Created by New York City designers Jon James and Jené Stefaniak, FEIGN is an androgynous collection of gender-neutral clothing in which each piece is conceived around a sentiment instead of a gender.

However, THE can’t-miss event of the month is Love & Lipliner, a celebration of drag featuring performances from top New York City queens Jan Sport, Lagoona Bloo, Jasmine Rice, Rosé, Kizha Carr, Brita Filter, Vix, and RuPaul’s Drag Race season nine contestant Alexis Michelle.

Guests will learn the historic significance of drag while enjoying a mini-drag makeover tutorial. Six select guests will receive full drag makeovers from the queens themselves. Tickets range from $25 to $225, and a portion of the proceeds will benefit the Stonewall Community Foundation.

The James New York – NoMad
22 East 29th Street
New York, NY 10016

Tickets through Eventbrite

Love & Lipliner
Thu, June 13, 2019
7:00 p.m. – 10:00 p.m.

 

Drag Brunch at Oscar Wilde with Jasmine Rice Labeija
Saturdays and Sundays in June

Named for one of the world’s most colorful gay figures, a renowned author, and a noted part-time resident of NoMad during the Gilded Age, Oscar Wilde will be celebrating Pride all month long with a special Drag Brunch each Saturday and Sunday during June.

Brunch will feature a special menu and performances by renowned New York drag queen Jasmine Rice Labeija. Performances begin at 1:30 p.m. and 3:00 p.m.. Reserved seating for $25 includes an entrée and one drink, with the option to upgrade it to an “unlimited boozy brunch” with 90 minutes of “free-flow” for $40. Reserve your seating on the website below.

Oscar Wilde
45 West 27th Street
New York, NY 10001
(212) 213-3066

Tickets and Reservations via the website

Drag Brunch at Oscar Wilde feat. Jasmine Rice Labeija
Saturdays and Sundays through June, 11:30 a.m. – 4:30 p.m.
Shows at 1:30 p.m. and 3:00 p.m.

 

Via Shake Shack

Pride Shake at Shake Shack
Available through June 30

Okay, we know this isn’t actually an event. It’s a milkshake. But it’s sparkly, it’s got cake batter and rainbow sprinkles, and it is for a great cause.  It’s Shake Shack’s way of celebrating Pride. Proceeds from the Pride Shakes will benefit The Trevor Project, an organization focused on crisis intervention and suicide prevention for LBGTQ youth and young adults. Stop by the original Shake Shack and pick up one . . . or several.

Shake Shack
Madison Square Park

 

Via nycpride.org

Pride March 2019—June 30

Held every year since 1970, the NYC Pride March is the largest and best-attended march of its kind in the world. The parade begins June 30 at noon, with the step-off right here in NoMad, at the northwest corner of Madison Square Park. This year’s grand marshal groups include the Trevor Project, the Gay Liberation Front, Phyll Opoku-Gyimah (a co-founder, trustee and executive director of UK Black Pride, which promotes unity and co-operation among all Black people of African, Asian, Caribbean, Middle Eastern and Latin American descent.), transgender activist Monica Helms, and the cast of dance musical POSE. Registration to march in the parade is now closed, but come out to watch and celebrate. Click here to view the parade map.

Pride March 2019
June 30, 2019
Step-off is at noon at the corner of Fifth Avenue and 26th Street
Free and open to the public
Parade route here

June 6, 2019

According to the Wall Street Journal, the tech tycoon Jeff Bezos has purchased three apartments in 212 Fifth Avenue for $80 million. The penthouse apartment and two units on the floor below it that were purchased by Bezos in May could be combined into a 12-bedroom, 17,000-square-foot home in the heart of NoMad.

Directly across from 1123 and 1133 Broadway, 212 Fifth Avenue has been described by StreetEasy as an “iconic neo-Gothic early skyscraper.” As such, it fits perfectly into the fabric of the neighborhood, which features so many fine examples of varied architectural styles including Kew’s own buildings. In fact, 212 is located on the site of the Gilded Age’s most famous restaurants— Delmonicos and Café Martin, which were frequented by the likes of Oscar Wilde, Mark Twain, and Stanford White.

Built as a commercial building, 212 was converted to condominiums in 2012, many of which boast exceptional views of Madison Square Park and the city beyond.

It is no surprise that Jeff Bezos, the chief executive of Amazon and reportedly the richest man in the world, has chosen 212 Fifth Avenue for his new Manhattan pad. It provides a rare opportunity for an enormous home, it’s in a vibrant creative/tech neighborhood, has wonderful views of the city, and offers the privacy he will likely welcome.

Bezos’s purchase comes despite the recent decision not to move forward with the plan to build a new headquarters in New York City. Nevertheless, Amazon still employs roughly 5,000 people in the city, and has a growing presence through its increasing number of retail stores. It has also been reported that Amazon has been looking for 100,000 square feet of new office space on the West Side of Manhattan.

We are happy to welcome Jeff Bezos as a neighbor, and perhaps after he sees the unique life/work balance that NoMad has to offer, he will be searching for office space closer to home.

May 29, 2019

A tenant for more than 12 years, Cindy E. Levitz, L.Ac., Dipl OM, C.SMA, has been in private practice since 1996. She specializes in all types of Acute and Chronic Pain Treatment, Stress and Anxiety Reduction, and Women’s Health Issues.   

Priding herself on making a client’s whole system better, she doesn’t simply treat a particular condition but is committed to reading the symptoms so she can diagnose the internal problems they evidence—the internal problems that must be resolved to produce true healing.  Then she develops a treatment plan tailored to the client personally. 

We sat down with Cindy and we learned a lot about her incredible breadth of knowledge in natural medicine.  We think you will be astounded by some of the conditions acupuncture and programs of nutrients and herbs can treat.


An Unexpected Career Dedicated to Using the Best of Eastern and Western Medicine

As a young person, Cindy was interested in Eastern art, culture, and meditation, and as life happens, she became a painter and a dental hygienist.  Then, at about 30 years of age, something happened that was to change her life.  She began to experience a condition involving episodes of vertigo that occurred without warning and usually lasted twenty minutes to several hours.  The suddenness of the attacks of dizziness left her vulnerable on city streets and made her fearful of driving.  When Cindy had an onset of the condition, she could only correct it by sleeping for two days.  The doctors of Western medicine she sought out for treatment couldn’t be sure of the cause and didn’t have a cure, but categorized it as Meniere’s Syndrome.  None of the medications that they prescribed worked for her.

Finally, after five years of suffering, a friend referred her for acupuncture.  Within three months of treatment, acupuncture relieved the severe attacks, and she never experienced them again. The effectiveness of the treatment was a revelation.  Once cured, she decided to go back to school—weekends and nights—to become an acupuncturist.  That road would lead her further not only into acupuncture but also into the world of natural medicine.

Cindy’s journey has been continuing, resulting in an impressive list of credentials.  Most notably, she has an M.S. degree in Acupuncture and is a Licensed Acupuncturist in NYS, Nationally Certified in Chinese Herbal Medicine (Dipl. OM) and is one of only a small number of Certified Sports Medicine Acupuncture Specialists (C.SMA).  The full list of her impressive credentials can be found here.

 

The Powers of Acupuncture vs. the Myths

Acupuncture and Eastern medicine are increasingly recognized by an ever broader segment of the  public and Western medical doctors as effective, safe, and valid forms of treatment alongside mainstream Western medicine and other alternative therapies.  Yet, even today, many hold outdated, preconceived notions of acupuncture without really knowing much about it.  Many see it mainly as a “pain reliever,” but speaking to Cindy, we were surprised to find out how extensive its application is and how she uses it to treat a wide range of issues including women’s health, male and female fertility.  Yes, fertility.

Acupuncture is one of the oldest systems of medicine in the world —it was first practiced in China more than 3,000 years ago.  Basically, the principle of acupuncture is that human beings have a natural flow of energy, or Qi (pronounced “chee”), throughout the body. Good health of body and mind depends on the smooth flow of Qi circulating in energy pathways called meridians. Pain and disease occur when there is imbalance, deficiency, or blockage of the energy.

Acupuncture uses fine, hair-thin filaments at points along these pathways to help unblock and re-balance the body’s natural energy, reestablishing the flow of energy (Qi). It may often appear a bit magical, but the results are emphatically physiological—increasing blood flow and relaxing muscles, resulting in the reduction or elimination of pain and promoting your system’s natural healing abilities.

You’ll find a FAQ on Acupuncture here.

 

“I Have a Lot of Acupuncture Babies Running Around Out There.”

What a great legacy! Cindy told us that she has effectively used acupuncture, in combination with nutrients and herbs, to promote fertility in both women and men.   Who knew?

In women, she uses acupuncture to: balance hormones; regulate menstrual cycles; adjust irregular periods; encourage better quality egg production; build a proper bed in the uterus; and in general, increase the healthy functioning of the reproductive system to encourage conception, fertilization, and fetus development.  Treatments during the pregnancy reduce the fatigue, stress and back pain while promoting a smoother term. Some women come to Cindy before beginning IVF treatment to enhance IVF’s effectiveness or after they have had unsuccessful IVF cycles to maximize their chances of conception.

On the male side of the equation, Cindy told us that about 40% of the problems for couples conceiving is due to the male’s fertility issues.  Acupuncture can increase the number and motility of sperm as well as the morphology of the sperm cells themselves.

Acupuncture can also help with the issues around conception and birth, too.  In men, it can be used to address erectile dysfunction and libido and, in women, to treat post-partum depression, ease the process and pain during labor, and even correct the position of breech babies.

 

Women’s Health Issues

Few if any women see our current health system as anything other than a male-dominated, myopically dude industry.  As Cindy points out, Western medicine has basically two solutions to the entire range of women’s health issues: hormones or surgery, both immoderate and risky.

In her practice, she has targeted treatments that address: all types of menstrual issues such as cramps before or during menstruation, irregular cycles, PMS, mood swings, morning sickness, menopausal symptoms such as hot flashes and insomnia, pain and heavy bleeding related to fibroids, cervical dysplasia, PCOS, abdominal distention and bloating, and breast tenderness, as well as back pain, fatigue and nausea during pregnancy.  She even works with midwives to guide them in acupressure methods to ease delivery.

 

Treating Pain Issues – from Acute and Chronic Back Pain to Serious Sports Injuries

Perhaps the most common reason people seek acupuncture treatment is for back pain, but it is very effective treatment for all types of pain including neck, shoulder, knee and headache pain – as well as the aching pain of arthritis.  Cindy’s approach combines her knowledge and experience of acupuncture and Chinese medicine with biomedical understanding.  As an herbalist and nutritional consultant, she may suggest herbal formulas or nutritionals when appropriate.

When it comes to serious pain from a sports injury, Cindy, as a Certified Sports Medicine Acupuncture Specialist (C.SMA), integrates advanced acupuncture techniques, tuina medical massage, Western orthopedic tests, evaluations and myofascial release bodywork skills to heal patients faster, get them back to their activity sooner, and prevent re-injury.

 

Addressing Stress, the Underappreciated Effects of Digestive Issues and Other Issues

Stress and Anxiety.  Cindy uses acupuncture, stress reduction exercises and often herbal formulas and nutritionals to successfully treat: stress, anxiety, depression, panic attacks, sleeplessness, and irritability.  Stress blocks the smooth flow of energy in our systems. When acupuncture opens up those blockages, healthy functioning is restored.   One of the things that research has shown is that endorphins, your body’s feel-good bio-chemicals, are released during acupuncture. The effects are cumulative and lasting, which means that acupuncture reduces not only the symptoms of stress, but the stress itself!

Digestive Issues.   We are seeing many more auto-immune problems than ever before; and now we understand that good gut health is key to immunity.  One reason is that we aren’t getting the nutrients we need to help our mind and body get and stay healthy.  In our discussion, Cindy touched on the problems with our food source.  “We try to eat healthy, but our food is coming from depleted soil and much is treated with pesticides and highly toxic chemicals, which we are ingesting. Quite simply, the American diet has greatly compromised gut health and immunity.

If your system isn’t strong, because it doesn’t have sufficient resources, it cannot fight all of the foreign invaders or prevent cell necrosis and inflammation.  And, if in addition to that, the body is already fighting so many toxic elements from the food chain, the body’s immune system can’t deal with all of this, and is overwhelmed.

With acupuncture, diet, exercise, and lifestyle modifications she can treat the whole system – body and mind.  Cindy helps guide her patients so they can heal, feel better now, and achieve even greater health as time goes on. Taking just diet as one example: Cindy helps her clients eat better, and recommends specific nutritionals and herbs from an organic farm with replenished soil, thereby supplementing the clients’ diet with nutrients that are missing in our produce.  Such steps combined with acupuncture and lifestyle modifications have been highly successful in improving gut health for her clients.

Other Issues.  There are many other disorders that Cindy treats, including weight loss and smoking cessation, gastrointestinal problems, respiratory conditions and more serious diseases such as auto-immune problems.  You can find a full description of these here.

She even has a certification in acupuncture facial rejuvenation, which is a less costly, safe, comfortable, and a no-risk-of-disfigurement alternative to surgery.  The benefits of Facial Rejuvenation Acupuncture can be found here.

 

How Cindy’s Client Base is Evolving 

Cindy points out that over the past 10 to 15 years, more people are aware that acupuncture and Chinese medicine are viable options for treatment, and have seen the success of these therapies.  “People don’t want to get into the cycle that Western medicine so often starts.” Cindy described the cycle, “You begin to go from one doctor to another.  The medications prescribed mainly mask a symptom and often cause side effects leading to other medications.  Before long, a person is taking a list of medications—all the time filling the body with toxins.  There is also an inclination with many doctors, to perform surgery and other invasive procedures, which can often be avoided. People just don’t want to start down that path. They would rather take steps to prevent problems and try natural approaches first – and that’s great.”

Cindy knows that as we get older, more illnesses can develop.  That is why she is happy that she is seeing lots of patients in their 30s, to prevent health problems and treat issues early, before they get on lots of medications.  They are more open to acupuncture and natural medicine than many older people are. She loves the opportunity to help them with their immediate problems, and help them live a longer, healthier, and more rewarding life.

 

A Special Offer in Appreciation of 12 Wonderful Years Here

Cindy told us, “Over the years that I have been a tenant, I have seen so many great changes to the neighborhood.  Clients love coming to my office, because they can visit Eataly on the way, go to local restaurants, or sit in the park for a while.  I love the building, too – and my fellow tenants, so many of whom have been patients over the past decade.”

And as a sign of her appreciation, Cindy is offering a complimentary consultation to Kew tenants and 10% reduction on the first treatment to tenants and clients referred by tenants.

Cindy E. Levitz
Licensed Acupuncturist, PLLC
1123 Broadway at 25th Street, Suite 418
New York, NY 10010
(212) 924-8034

www.AcupunctureAndHealth.com

CinAcup@aol.com

Via TADA! Youth Theater

It sits in an unassuming location on West 28th Street, just upstairs from a wholesale import/export company in the NoMad neighborhood. And yet, its influence on modern theater and the entertainment industry in general can’t be overstated. TADA! Youth Theater has produced such alumni as Kerry Washington (Emmy and Golden Globe winning star of stage screen and television), Josh Peck (of Drake and Josh) and Jordan Peele (one-half of comedy duo Key and Peele, and more recently the Oscar-winning writer/director of the film Get Out).

Offering a wide range of learning opportunities for young talent, TADA! is on a mission to “inspire young people from different backgrounds to be creative and to learn and think differently through high-quality musical theater productions and educational programs.” It accomplishes its mission by hosting several original stage productions per year for children, youth, and family audiences, an array of summer camps, plus an ongoing schedule of workshops, classes, and day camps throughout the year. All of its programs are designed to build creativity, confidence and problem-solving skills in young people, most of whom will take these skills into their daily lives as adults—and a few of which, like Peele, Washington and Peck, will become stars.

 

Current Happenings

The summer of 2019 is shaping up to be a busy one for TADA! Here’s just a sampling of what it has in store, according to its website:

  • Game Changers—an original musical for family audiences scheduled to run from July 10th – August 1st. (Tickets available here.)
  • Rising Star Workshops—a series of 1.5-hour intensives for young people to enhance their theatrical skills each Monday evening in June.
  • Summer Camps 2019—A broad selection of week-long camps for various age groups, held in several locations across NYC.
  • One-Day Camps—A series of day-long intensives held throughout the month of June.
Via TADA! Youth Theater

Open House June 8th, 2019

For parents and children who are interested in learning more about TADA!’s upcoming summer camps and fall classes, the organization invites you to attend a free Open House on Saturday, June 8th. Information for different age groups will be presented as follows:

  • Ages 4-5: 10:00 a.m. – 10:45 a.m.
  • Ages 6-8: 11:00 a.m. – 11:45 a.m.
  • Ages 9-12: 12:00 p.m. – 12:45 p.m.

To register for the free Open House, click here.

 

Support the Arts and the Community

If you’re looking for a meaningful way to give back to the community, TADA! Youth Theater is a 501(c) (3) nonprofit corporation, and all donations are tax-deductible. Consider supporting our city’s up-and-coming talent with a donation to this dynamic youth theater. Donations can be made online via its website.

 

TADA! Youth Theater
15 West 28th Street, 2nd and 3rd Floors
New York, NY 10001
(212) 252-1619

www.tadatheater.com

May 24, 2019

If you’re not paying attention, you’ll miss it. Tucked onto a little triangle of land where Broadway crosses Fifth Avenue in NoMad, there stands a 51-foot obelisk, marking a little-known landmark called Worth Square. Between the lush trees of Madison Square Park, the towering Flatiron Building and the surges of traffic at Broadway and Fifth Avenue, there’s a lot these days to distract the eye away from this nearly forgotten piece of New York history. But it is a part of our history, and an interesting bit of history, at that. Let’s explore a few fascinating facts about this NoMad landmark.

 

Worth Square is an actual grave.

Beneath the obelisk monument of Worth Square lie the remains of General William Jenkins Worth (1794-1849), a decorated war hero recognized for his exploits in the War of 1812, Second Seminole War, and Mexican–American War. (His name is better remembered by his namesake city, Fort Worth, Texas.) His is only one of three private graves on the Isle of Manhattan. The second, and most famous, is Grant’s Tomb in Riverside Park. The third private grave—and the oldest—belongs to a five-year-old boy named St. Claire Pollack who died in 1797. His grave, enclosed by a fence, lies not far from Grant’s Tomb and has somehow survived the city’s ongoing evolution around it.

 

Worth Square is the second oldest monument in New York City.

The Worth Square monument was erected in 1857. The only older monument is the George Washington equestrian monument, created a year earlier, which sits in Union Square Park.

 

Worth Square used to dominate the landscape.

When the monument was first erected, the surrounding area was peaceful and serene, and the 51-foot obelisk the tallest object in the near vicinity. Now, thanks to “monumental” growth and development of the city around it, Worth’s grave sits at the busy intersection of two of the world’s most famous streets, and the monument itself is dwarfed by the buildings surrounding it.

 

No one really knows why General Worth’s grave is here.

Worth was born in Hudson, New York, but he had no notable connection to NYC. Worth was originally buried in Brooklyn, but his body was moved here and the monument dedicated with great fanfare, with many considering the dedication one of the most grand funerals in New York City history. The reasons why he was singled out to be honored with a memorial in the heart of Manhattan, especially when many other war heroes had greater ties to the city, remains a matter of conjecture. One theory is that it was a political favor from Zachary Taylor, who had been Worth’s superior during the Mexican-American War and was President at the time of his death.

 

General Worth’s legacy is not squeaky clean.

Worth was considered a brilliant war strategist, and some of his tactics are still taught at West Point, where he served as Commandant of the Corps of Cadets.

But he also pioneered some practices that the Geneva Convention would frown upon today, including the deliberate targeting of civilians and the use of starvation as a tool of war.

Whether or not you’re a history buff or war history enthusiast, Worth Square remains today as part of New York’s “hidden history”—one of many little gems tucked into the mosaic of our ever-changing neighborhood. If you’re out and about, perhaps getting ready to enjoy a picnic lunch in Madison Square Park, stop by Worth Square on your way there and take a look.

May 17, 2019

It’s time again for New York Design Week 2019 (aka NYCxDESIGN)—one of the best times of year for NYC creatives in the design space. Between May 10th and May 22nd, the city will see hundreds of exciting and informative design-related events across all five boroughs. Obviously, there are too many events to attend them all, and it’s easy to get lost among all the choices—so we’ve rounded up a few top picks that our Kew tenant designers might enjoy.

 

NoMad Design District Night

May 17th, 5 p.m. – 9 p.m., various NoMad locations

As Friday, May 17th has been designated “NoMad Design District Night,” you’ll find a variety of celebrations that evening across the neighborhood, starting with a special free cocktail party and conversation at 277 Fifth Avenue from 5 p.m. – 7 p.m. After a round of champagne and sweets, enjoy a conversation with architect Jeffrey Beers and Brittany Chevalier, Editor of Luxe Interiors + Design, followed by a tour of the model residences inside 277 Fifth Avenue. Be sure to stop by Arlo NoMad, WANT Apothecary and Luxury Living while you’re out and about that evening. 

 

SoHo Design District Celebrates NYCxDESIGN

May 18th, 6 p.m. – 9 p.m., various SoHo showrooms

After enjoying the events in our own NoMad neighborhood on Friday, head south on Saturday to the SoHo District to see the unveilings of new designs in the area’s many showrooms. A map of participating showrooms is available here. Events are free, but some showrooms require an RSVP.

 

WantedDesign

May 18th – 21st, 269 11th Avenue, Manhattan
May 16th – 20th, 274 36th Street, Brooklyn, NY

WantedDesign, a platform dedicated to promoting design and fostering the international creative community, is hosting marquis events during NYCxDESIGN at its Terminal Location at Hudson Yards and in its Industry City Brooklyn location. Enjoy installations, pop-up stores and interactive experiences, and make meaningful connections with other creatives. Free for trade registrations; online registration available through their website.

 

Design Week Store Tours

May 10th – 22nd, various design district neighborhoods

For an insider’s look at some of the top galleries, showrooms and hotels in the city, sign up for one or more of the Design Week Store Tours. Curated by noted connoisseurs and design stars, these personalized tours will help immerse you in leading trends in design to spark your inspiration. Tours are scheduled twice a day for Madison Avenue, Greene Street, Flatiron District and SoHo Design District, at a cost of $85 per tour. Limited availability. Sign up for a tour via their website.

 

Labors of Love: Great Designers on Creating Books that Showcase Their Finest Work

May 22nd, 3 p.m. – 7 p.m., D&D Building, Matteo Gennari Showroom, 979 3rd Avenue #333, Manhattan

Join design book producer Jill Cohen in a conversation with four of today’s leading design talents on the joy, drama and thrill of working with her to create books that give their work a fresh and meaningful presence. Free admission.

 

ICFF 2019

May 19th – 22nd, Javits Center, 655 West 34th Street

ICFF is an exciting trade event showcasing the latest trends in luxury interiors held during Design Week. Over 900 exhibitors from across the globe showcase the newest frontier of what’s best and what’s next for luxury interior design. A must for interior designers. Registration and pricing available here.

 

NYCxDESIGN Awards and ICFF Party

May 20th, 5 p.m. – 10 p.m., Pier 17, 89 South Street

A premier event of Design Week, the NYCxDESIGN Awards Ceremony takes place between 5 p.m. and 7 p.m., followed by a blow-out gala on the pier with live music, an open bar, hors d’oeuvres and chef carving stations of Steak, Italian and Mediterranean Fare. Tickets are $100-$150 and can be purchased here.

 

NYCxDESIGN is just one of the many reasons so many designers flock to NYC, and it’s one of the great benefits of living and working in the NoMad neighborhood. Be sure to take advantage of the many opportunities to explore, connect and be inspired.

May 14, 2019
Via Google by Tom Fortunato

We know how it goes. You’re working away in your office, perhaps losing track of the time. You glance up at the clock. It’s 12:15, you’ve got a 1 p.m. appointment and your stomach is growling. How can you squeeze in a quick lunch and still make it in time for the next thing on your to-do-list?

Thankfully, we have you covered. We’ve compiled a quick list below of where to grab a sandwich in walking distance of West 25th/26th Streets and Broadway, so you can get what you need and get back to business as quickly as possible.

 

Num Pang Kitchen

Conveniently nestled between the Townsend and St. James Buildings on Broadway, Num Pang, a southeast Asian eatery, offers a menu that is a far cry from the run-of-the-mill sandwich. Choose from tantalizing tastes like Peppercorn Catfish, Coconut Tiger Shrimp, Roasted Cauliflower or Five-Spice Glazed Pork Belly. If salads and bowls are more your speed, Num Pang has those, too. But since num pang is Cambodian for “sandwich,”—just try the sandwiches.

Num Pang Kitchen
1129 Broadway
New York, NY 10010
(212) 647-8889

www.numpangkitchen.com

Hours:
Monday – Saturday: 11 a.m. – 9 p.m.
Sunday: 12 p.m. – 9 p.m.

 

Hill Country Chicken

Yes, this is a fried chicken joint, but don’t just assume you have to order by the piece (or bucket) and get your hands greasy. Hill Country also has a convenient selection of grilled or fried chicken sandwiches prepared in a variety of styles (and spice levels), so you can grab-and-go at will. Hill Country Chicken also has great sides and country dessert pies. Pop into the shop at Broadway and 25th Street and check them out.

Hill Country Chicken
1133 Broadway
New York, NY 10010
(212) 257-6446

www.hillcountrychicken.com

Hours:
11 a.m. – 9 p.m. daily

Via Google

 

Luke’s Lobster

Craving lobster, shrimp or crab? Walk just around the corner to 5 West 25th Street and satisfy your craving sandwich-style. Luke’s is known across the city for its fantastic lobster, shrimp and crab rolls, and its NoMad location is remarkably convenient. Eat at the high-top tables, take lunch back to your office, or walk across the street to Madison Square Park and make a picnic of it.

Luke’s Lobster NoMad
5 West 25th Street
New York, NY 10010
(646) 657-0747

www.lukeslobster.com

Hours:
Sunday – Thursday: 11 a.m. – 9 p.m.
Friday – Saturday: 11 a.m. – 10 p.m.

Via Luke’s Lobster

 

Melt Shop

A quick walk down West 26th Street toward Sixth Avenue brings you to the Melt Shop, which tastes as good as it sounds. It offers almost any kind of “melt” you can think of—and some you haven’t—from burger, turkey and chicken melts to veggie melts to gourmet grilled cheese. Add some specialty tater tots and a shake, and you’ve just reached your calorie count for the day—but hey, this comfort food is worth it.

Melt Shop NoMad
55 West 26th Street
New York, NY 10010
(212) 447-6358

www.meltshop.com

Hours:
11 a.m. – 10 p.m. daily

Via Melt Shop

 

Shake Shack

After all—a burger is a sandwich. We just happen to have the original Shake Shack steps from our office doors, in the heart of Madison Square Park, offering some of the best tasting quick burgers you can find, along with hot dogs, crinkle cut fries, shakes and frozen custard. Only one caveat: This location can get crowded in a hurry, so if you’re pressed for time, check their online “Shack Cam” before heading over, or better yet, download their app and pre-order your lunch.

Shake Shack
Southeast corner of Madison Square Park
(near Madison Avenue & East 23rd Street)
(212) 889-6600

www.shakeshack.com

Hours:
9 a.m. – 11 p.m. daily

Via Shake Shack