September 5, 2018

Sitting near the heart of NoMad at 1133 Broadway, the historic St. James Building stands as a reminder of New York in the height of the Gilded Age—a time when this neighborhood first became a gathering spot for noted authors, financiers, statesmen and others among New York’s elite. These days, however, few people realize the deeper historic significance of this building—namely, that Bruce Price, the man who designed the St. James and kept his offices here, was also one of the most influential architects of his time.

Beginnings and Career

Born in Maryland in 1845, Price studied at Princeton before eventually settling in NYC in 1877. During his career, Price gained great renown for both his commercial and residential projects across the Northeastern U.S. and throughout Canada.  He also had a profound impact on shaping the emerging NYC skyline. A master of refinement in architecture, Price was known for his Neoclassical/Beaux-Arts and Romanesque designs as well as his innovations in Shingle Style and Modernist architecture—his buildings reflecting the elegance and abundance of the Gilded Age itself.

Along with the St. James Building, Price is credited with designing numerous Manhattan buildings. Among the most notable: the Bank of the Metropolis; the International Bank; the American Surety Building, a landmark considered one of NYC’s most important early skyscrapers; and the Richard Morris Hunt Memorial in Central Park (in collaboration with sculptor Daniel Chester French).

Price’s influence can also be seen across Canada, particularly the numerous hotels and stations he designed for the Canadian Pacific Railway. The Chateau Frontenac in Quebec City, arguably his crowning achievement, is listed as a National Historic Site of Canada and is one of the most photographed hotels in the world.  It has become so completely identified with Quebec that it has become a de facto symbol of the city.

A master of design on a small scale as well, Price also designed, patented and built the unique parlor bay-window train cars that were used by the Pennsylvania Railroad and the Boston and Albany Railroad during this time.

Tuxedo Park

Another of Price’s notable achievements, perhaps the most influential of his career, was Tuxedo Park, located north of New York City. A planned community consisting of “cottages”  (more like mansions) built between the late 1800s and the turn of the century, Tuxedo Park Estates became a haven for some of the most notable people of the time. As the prime architect for the project, Price designed more than two dozen structures in the community, including the post office, the library and the since-demolished Tuxedo Club. Price’s cottages would eventually house his own family along with notables such as Mark Twain, J.P. Morgan and Dorothy Draper. Perhaps most importantly, Price’s cottages would eventually be cited as a major influence on Frank Lloyd Wright and other modern architects such as Robert Venturi.

Daughter Emily Post

Among the famous residents of Tuxedo Park’s was Price’s own daughter, Emily Post. A noted author and columnist, Post echoed her father’s legacy in her own way by establishing herself as a “social architect”—a renowned expert on all things etiquette and manners. Her book Etiquette in Society, in Business, in Politics, and at Home, her first etiquette book of many, solidified her reputation as a national symbol of manners for modern society.

St. James

As for our building at 1133 Broadway—completed in 1896, the St. James is rapidly approaching its 125th birthday. At 16 stories, this building was among the first high-rise office structures in the neighborhood that would eventually become known as NoMad. Not only did Price keep his own offices here, but the St. James became a hub for other notable architects—including Henry Pelton, Daniel Burnham (who designed the Flatiron Building/Fuller Building), and John Russell Pope (who also contributed to the Tuxedo Park project). Today, as part of the landmarked Madison Square North Historic District, 1133 Broadway continues its legacy as a haven for businesses focused on creativity and design—including the many numerous architects found among our tenants.

All photographs of 1133 Broadway are © David Lubarsky, 2016 — All Rights Reserved.
July 19, 2018

If it wasn’t already clear, the international design world officially has a new favorite neighborhood. Following the openings of showrooms the likes of Carl HansenNatuzzi, and Molteni & C in recent years, the NoMad area has a new name to add to its roster: Liaigre. Today, the Paris-based design house and furniture manufacturer will open the doors to its light-filled, two-story corner location on Madison Avenue and 29th Street, ahead of a grand opening this fall.

Read more here:

May 23, 2018

Lunchtime in NoMad is an event in itself. Almost anywhere you walk in the neighborhood, you’ll find hundreds of excellent restaurants offering a vast array of options from quick bites to culinary delights. With all these choices, you could spend most of your lunch hour just wandering around, perusing the menus indecisively, only to grab a hotdog from the nearest cart just in time to rush back to the office. Opportunity lost.

No need to fret; we’ve compiled seven of the best lunch spots in NoMad where you and your coworkers can find a satisfying lunch without wasting time on the hunt. From the fast and (somewhat) cheap to the unique, be sure to check one of these places out on your next lunch break.

1. Inday

1133 Broadway

If you’re looking for healthy Indian cuisine served at fast-food speed, look no further. Inday’s counter-style service lets you choose three grains or veggies, two garnishes, a sauce and a crunchy topping served up in a bowl for $8.25—or add a protein for a couple dollars more. They’ve got a few “signature bowl” combinations, too, but most guests prefer to customize to their own liking.

2. Made Nice

8 W. 28th St.

Take the fine dining aesthetic of the world-famous Eleven Madison Park, put it into a casual lunch setting, and you have Made Nice, the counter-service venture of Daniel Humm and Will Guidara. With glorious menu items like carrot ginger salad, asparagus & cheddar soup, bahn mi sandwiches and chicken pot pie, you won’t believe you can get them to go.

3. Sweetgreen NoMad

1164 Broadway

If you’re not yet familiar with Sweetgreen—think of it as the farm-to-market version of fast food, made even faster by app ordering. Choose from a seasonally-changing variety of healthy salads and satisfying grain bowls, all assembled from locally and regionally sourced ingredients. But here’s a tip: Your money’s no good here. Sweetgreen went cashless last year, so bring a credit card, or better yet, just get the app.

4. PN Woodfired Pizza

2 W. 28th St.

Famed for their organic flours made from ancient, unrefined grains, PN Pizza lets you choose your own dough for the crust of your pizza—and you can definitely tell the difference. Lunch-goers can choose 2 items from their list of small bites, soups, salads and 7-inch personal pizzas for $18. (Worth it.)

5. Maui Onion

35 W. 26th St.

Hawaiian poke is taking NYC by storm—and here in NoMad, Maui Onion is where you get it. Choose from an array of signature poke bowls, or build your own by selecting a rice, protein, flavoring and extras.

6. La Pecora Bianca

1133 Broadway

Aside from the fact that this is some of the best nouveau-Italian food to be found in NoMad, La Pecora Bianca (translated “the white sheep”) offers both sit-down and counter takeout options. Grab a sandwich or salad to go, or if you have time for an extended lunch, have a seat and enjoy a bowl of their signature gramigna with sausage and broccoli rabe and a glass of vino—the way Italian food is meant to be enjoyed.

7. Luke’s Lobster

5 W. 25th St.

Okay, so this isn’t fancy, and it’s not Sweetgreen. But it’s good, quick, and a helluva lot tastier than the hot dog stand. Choose from a lobster roll, crab roll or shrimp roll, sourced from traceable, sustainable sources—or turn it into a salad. If you only have time to grab something to go—grab this.