December 19, 2018

News flash: Prohibition is over. It ended in 1933. But here in NYC, the speakeasy tradition has continued to flourish and thrive. Perhaps New Yorkers get a kick out of the idea of clandestine meeting places and doing something that feels illegal, even when it’s not. Whatever the reason, the latest trend seems to be random speakeasies—pop-up establishments for food and booze showing up in unmarked rooms across the city. According to our latest intel, a new sushi speakeasy opened up just this month here in NoMad, in an unmarked suite at Hotel 3232.

Hosted by David Bouhadana of Sushi by Bou, the new speakeasy features an intimate four-seat sushi bar where diners can enjoy a 60-minute curated 17-piece omakase for $125 a person. The suite also has an outdoor terrace with stunning views of the Empire State Building, where patrons can enjoy a full bar before and after the meal. In true speakeasy fashion, visitors check in at the hotel desk the evening of their reservation, where they receive a key to the hotel suite and instructions.

Getting a Reservation

Obviously, word is already getting around, and bookings are filling fast. Currently there are two ways to sign up for a time slot:

  1. Get on their list for updates as to the next available slots by filling out this form.
  2. Check their registration website around the first of the month, when slots for the following month are released, and try to sign up for your own slot.

Again, to keep things on the down low, you won’t be able to call them for information. Interactions are only via email.

Sushi by Bou operates two other speakeasy-style sushi experiences here in NYC—one at the Sanctuary Hotel on 47th Street and one at the Jue Lan Club on West 20th Street. Neither is quite as hush-hush as the one in NoMad. Make your plans now to enjoy a unique and intimate dining experience—just keep it under your hat.

Sushi by Bou
Hotel 3232
32 East 32nd Street
New York, NY 10016
(646) 692-3760

Monday – Sunday: 5 p.m. – 10 p.m.

August 28, 2018

In three short years, La Pecora Bianca has been experiencing rapid growth. Since opening its original location at 1133 Broadway in 2015, owner Mark Barak and chef Cruz Goler have expanded the concept to two other Midtown locations: one at 950 Second Avenue, and one more recently at Urbanspace at 570 Lexington Avenue.

Now, according to Eater New York, this popular Italian restaurant is set to expand to a fourth location, this time in Bryant Park. Slated to open next summer, La Pecora Bianca will set up shop in the new, soon-to-open Park Terrace Hotel located at 18 West 40th Street overlooking Bryant Park.

In the midst of its expansion, the restaurant has been careful not to take the cookie-cutter approach to its new locations. While making many of its signature antipasti and pasta dishes available across its sit-down locations (Urbanspace focusing mainly on paninis and salads), La Pecora Bianca has also customized its décor and its menu to each location so diners have a unique experience at each spot.

The original NoMad location at 1133 Broadway offers a Italian country kitchen feel, while its larger Midtown location exhibits a more modern sophisticated vibe. According to Eater, the Bryant Park location will feature a more Mediterranean dining experience, including dishes made in a wood-fired oven. In addition, the new location will have expanded operations to fit the unique needs of the hotel and its guests, including a take-out bakery offering pastries, paninis and focaccia, as well as room service.

As La Pecora Bianca has already established itself as a NoMad favorite, it comes as little surprise that the fast-growing restaurant is gaining quick popularity in other New York neighborhoods.   While waiting for the next La Pecora Bianca revelation in Madison Square, try one of its current locations.

La Pecora Bianca NoMad

1133 Broadway
New York, NY 10010

(212) 498-9696

Monday – Friday: 8am – 11pm

Saturday: 9am – 11pm

Sunday: 9am – 10pm

La Pecora Bianca Midtown

950 2nd Avenue
New York, NY 10022

(212) 899 – 9996

Friday: 11:30am – 11pm

Saturday: 9am – 11pm

Sunday: 9am – 10pm 

La Pecora Bianca Urbanspace

570 Lexington Avenue
New York, NY 10022

(646) 813-1832

Monday – Friday: 7:30am – 11pm

Saturday – Sunday: 9am – 11pm

July 20, 2018

One of the advantages of having your offices in Kew’s NoMad buildings is access to some of New York City’s best restaurants.  During NYC Restaurant Week (July 23rd to August 17th), you’ll have a special opportunity to revisit favorite spots and try some of the great new neighborhood places you haven’t visited yet.  This year there are more NoMad restaurants than ever before participating and offering special prix-fixe menus for both lunch and dinner.

Explore and treat yourself while prices are low!  A two-course lunch is $26 and a three-course dinner is only $42.  We’ve rounded up the participating NoMad restaurants for you below.   And we can’t think of a better place to start than at our own great restaurant La Pecora Bianca.

La Pecora Bianca NoMad
1133 Broadway (25th/26th)

Blackbarn Restaurant
19 East 26th Street

Bo’s Kitchen and Bar Room
6 West 24th Street

Bread & Tulips
365 Park Avenue South (26th/27th)

The Breslin Bar & Dining Room
16 West 29th Street

444 Park Avenue South (30th/31st)

The Clocktower
5 Madison Avenue (23rd/24th)

Dos Caminos Park Avenue
373 Park Avenue South (26th/ 27th)

36 West 26th Street

i Trulli Ristorante
124 East 27th Street

ilili Restaurant
236 5th Avenue. (27th/28th)

The John Dory Oyster Bar
1196 Broadway (28th/ 29th)

27 West 24th Street

Manzo (Eataly)
200 5th Avenue (23rd/24th)

11 East 31st Street

Park Avenue Summer
360 Park Avenue South (25th/24th)

Quality Eats NoMad
3 East 28th Street

Sarabeth’s Park Avenue South  
381 Park Avenue South (26th/ 27th)

88 Madison Avenue

SERRA by Birreria (Eataly)
200 5th Avenue, Roof (23rd/24th)

Trattoria Italienne
19 West 24th Street

July 9, 2018

Carved out in the basement of the newly renovated James Hotel-NoMad at 22 East 29th Street, The Seville is the latest offering from world-renowned LDV Hospitality. The club tips its cap to the NYC social scene of yesteryear, even deriving “Seville” from the original name of the hotel when the building opened its doors in 1904. Take the stairs below the James’ signature Italian dining establishment, Scarpetta, to discover an oversized-yet-cozy subterranean living room atmosphere, with plush sofas, armchairs and plenty of nooks for relaxed conversation and cocktails. Speaking of which, if you really want to immerse yourself in the moment, be sure to try a signature plank-smoked Old Fashioned or a Toki Highball, crafted by The Seville’s gifted bartenders and served tableside. (Check out the full menu here.)

If NYC nightlife is more your thing, just hang out awhile. The Seville also hosts a regular late-night rotation of live music and a stellar all-female DJ lineup (known collectively as “The Ladies of The Seville”). Depending on the evening, you may be bouncing to a ‘90s hip-hop set or jamming to classic rock from the ‘60s—both of which, by the way, have deep roots right here in New York City.

For being such a young establishment in an historic neighborhood, The Seville has already established itself as a go-to hotspot in NoMad, snagging rave reviews from critics and Yelpers alike and even attracting notables like Justin Timberlake. Whether you need to unwind after a long day at the office or blow off some steam on the dance floor, The Seville is just more evidence that you’re in one of the liveliest neighborhoods of one of the world’s most energetic cities.

Just one more bit of advice—make a reservation first. This place fills up fast.

The Seville at The James Hotel – Nomad
88 Madison Avenue
New York, NY 10016 (corner of 29th Street at The James New York – NoMad)
(212) 226-2833

Daily: 4 PM – 2 AM

May 23, 2018

Lunchtime in NoMad is an event in itself. Almost anywhere you walk in the neighborhood, you’ll find hundreds of excellent restaurants offering a vast array of options from quick bites to culinary delights. With all these choices, you could spend most of your lunch hour just wandering around, perusing the menus indecisively, only to grab a hotdog from the nearest cart just in time to rush back to the office. Opportunity lost.

No need to fret; we’ve compiled seven of the best lunch spots in NoMad where you and your coworkers can find a satisfying lunch without wasting time on the hunt. From the fast and (somewhat) cheap to the unique, be sure to check one of these places out on your next lunch break.

1. Inday

1133 Broadway

If you’re looking for healthy Indian cuisine served at fast-food speed, look no further. Inday’s counter-style service lets you choose three grains or veggies, two garnishes, a sauce and a crunchy topping served up in a bowl for $8.25—or add a protein for a couple dollars more. They’ve got a few “signature bowl” combinations, too, but most guests prefer to customize to their own liking.

2. Made Nice

8 W. 28th St.

Take the fine dining aesthetic of the world-famous Eleven Madison Park, put it into a casual lunch setting, and you have Made Nice, the counter-service venture of Daniel Humm and Will Guidara. With glorious menu items like carrot ginger salad, asparagus & cheddar soup, bahn mi sandwiches and chicken pot pie, you won’t believe you can get them to go.

3. Sweetgreen NoMad

1164 Broadway

If you’re not yet familiar with Sweetgreen—think of it as the farm-to-market version of fast food, made even faster by app ordering. Choose from a seasonally-changing variety of healthy salads and satisfying grain bowls, all assembled from locally and regionally sourced ingredients. But here’s a tip: Your money’s no good here. Sweetgreen went cashless last year, so bring a credit card, or better yet, just get the app.

4. PN Woodfired Pizza

2 W. 28th St.

Famed for their organic flours made from ancient, unrefined grains, PN Pizza lets you choose your own dough for the crust of your pizza—and you can definitely tell the difference. Lunch-goers can choose 2 items from their list of small bites, soups, salads and 7-inch personal pizzas for $18. (Worth it.)

5. Maui Onion

35 W. 26th St.

Hawaiian poke is taking NYC by storm—and here in NoMad, Maui Onion is where you get it. Choose from an array of signature poke bowls, or build your own by selecting a rice, protein, flavoring and extras.

6. La Pecora Bianca

1133 Broadway

Aside from the fact that this is some of the best nouveau-Italian food to be found in NoMad, La Pecora Bianca (translated “the white sheep”) offers both sit-down and counter takeout options. Grab a sandwich or salad to go, or if you have time for an extended lunch, have a seat and enjoy a bowl of their signature gramigna with sausage and broccoli rabe and a glass of vino—the way Italian food is meant to be enjoyed.

7. Luke’s Lobster

5 W. 25th St.

Okay, so this isn’t fancy, and it’s not Sweetgreen. But it’s good, quick, and a helluva lot tastier than the hot dog stand. Choose from a lobster roll, crab roll or shrimp roll, sourced from traceable, sustainable sources—or turn it into a salad. If you only have time to grab something to go—grab this.

September 3, 2015

La Pecora Bianca, Kew’s new tenant in 1133 Broadway is now offering coffee service from 7:00 a.m. each morning. You can enjoy your coffee in La Pecora Bianca’s front bar area or at one of the windows looking out onto Broadway. As you have probably noticed, the space is stunning, and it has already been tagged as one of the most beautiful new restaurant interiors in New York City. It would be a great place to start your day.

lpb coffee bar in nomad

In addition to a full menu of coffee drinks, espresso specialties, and morning pastries, La Pecora Bianca offers a traditional espresso service with biscotti and sparkling water on a silver tray.

The Cafe LPB is a more indulgent option that tops a sweetened iced espresso (called a “shakerato”) with Nutella whipped cream and cacao nibs.

The new restaurant serves a custom L’Italiano blend, made in collaboration with Toby’s Estate Coffee, roasted exclusively for La Pecora Bianca.

If you haven’t eaten lunch or dinner at La Pecora Bianca, check out the menu at, and make sure you try our staff favorites — the Anguria Salad: watermelon, cornichons, onions and goat cheese and Capesante: seared sea scallops with summer squash, guanciale, mint and shallots. After you have your morning coffee here, you’re sure to return for more of everything.