June 14, 2019
The newly revitalized art deco building at 1201 Broadway in NoMad will soon have a large new restaurant anchoring its ground-floor retail space. Real Estate Weekly reports that Corner Table Restaurants, the hospitality group behind the success of The Smith, has inked a deal with landlord Williams Equities for 11,000 square feet of street-level and lower-level space to launch what it says will be a “new concept” restaurant.
Corner Table’s decision to open a new venue in NoMad appears to be based on the recent revitalization of the neighborhood as a food-and-drink destination. “It’s been three years since we opened The Smith in NoMad,” says Jeffrey Lefcourt, one of the partners at Corner Table, “and in that time alone, we have seen this area grow considerably as a thriving neighborhood for locals living and working here as well as a central destination in Manhattan.”
Andrew Roos of Williams Equities agrees. “NoMad has become one of the hottest dining and hotel corridors in Midtown South,” he says. “I can’t think of a more exciting addition to 1201 Broadway — and the entire neighborhood — than bringing a new restaurant concept from the creators of The Smith.”
Since The Smith opened its first location in 2007, the brand has grown to four locations across Manhattan, serving more than a million people per year. The NoMad location of The Smith has grown to be a neighborhood “must” for locals and visitors alike. It will be interesting to see what Corner Table has in store for this new concept expected to open in 2020.
Whatever the concept, it is bound to be a success because it will be located between the new Ritz Carlton and the Virgin Hotel under construction on 28th and 29th/30th Streets respectively.