Working closely with museums, city agencies, institutions, publishers, architects, engineers, industrial designers, and urban planners, Pure + Applied crafts solutions to convey complex information clearly, for both experts and lay people alike. Pure + Applied specializes in the transformation of content to communicate in ways both legible and appealing for the analog, multisensory, and digital realms. The studio’s projects have been featured in The New York Times, The Wall Street Journal as well as Metropolis, Newsweek and Time magazines and numerous design annuals, blogs and magazines.
1123 Broadway, Suite 917
New York, NY 10010