For Move Moore, N.Y.C founder Rosalind Moore, growth has been steady and intentional. Her recent expansion within the St. James Building reflects a smart approach to upsizing a small office in NoMad, and with the right space and the right partner in Kew Management.

A Personal Path, Refined by Experience

Rosalind’s work as a Pilates instructor and movement educator has been shaped by her own history with exercise and injury. Born in the UK and raised in Connecticut, she dealt with chronic joint pain and multiple knee surgeries as a teenager. “Traditional PT helped a little, but not really,” she says. While studying at the University of Virginia, she discovered Pilates. “Within an hour, the instructor helped me realize the injuries and pain were symptoms of larger issues, and that these could be addressed by getting stronger and smarter with my choices.”

Training That Informs the Work

After moving to New York, Moore trained at the Kane School of Core Integration, known for its focus on anatomy and injury prevention, and completed advanced study at Icahn School of Medicine at Mount Sinai. “Anatomical knowledge and willingness to do foundational work first is key,” she says. Her background supports a wide scope of work, including prenatal and postpartum care, hypermobility, breast cancer recovery, frozen shoulder, pelvic floor dysfunction, spinal conditions, joint replacements, and chronic pain.

Moore began teaching in 2013 and opened her first private studio in 2017. After a period working within a physical therapy practice, she refined her model at Move Moore, N.Y.C. Her method centers on precision, depth, and responsiveness.

A Focused, Adaptive Approach

“No one is walking in the door with the same body every day,” she says. Each session begins with assessment and adjusts in real time. She also collaborates with physical therapists, trainers, and other specialists (even golf pros) to support each client’s goals. Her clientele ranges from age 12 to 91, including athletes and performers managing pain or dysfunction. Many stay with Moore for years, often through major life changes.

Finding the Right Space with Kew

By 2023, Moore was ready for an upgraded space for her clients. She had clear priorities: a well-located building, a workable footprint, and a landlord who could support growth. “Other spaces I saw were depressing or too large for what I needed” she says. “I knew I needed someone who could help me make this work – and that was Kew.”

Her experience delivered on that expectation. “Everyone at Kew was so understanding and flexible. They really came through.” She started on the seventh floor of the historic St. James and quickly built momentum. When the time came to expand, she stayed in place and moved to a larger studio on the twelfth floor. “I was cooking on 7, now I’ve moved up and I see the sky on 12!”

The studio itself reflects that growth. It is thoughtfully conceived, serene, and private. It’s an environment clients often describe as an escape. The St. James building gives tenants the flexibility to shape a space that supports how they work and what their clients need.

For Moore, upsizing a small office in NoMad worked because the process was seamless. “I felt fully supported by Kew getting into 1133 Broadway and moving to a larger space within the building.”

Why NoMad Works

After teaching in many locations over the years, Moore values convenience. NoMad offers easy access for clients, with several longtime clients within walking distance. The neighborhood also supports her day-to-day needs, from nearby resources to Madison Square Park. “I love having the Park close. If I have a late cancel, I can go see a tree and pet a dog!”

As she settles into her expanded studio, Moore is focused on helping clients progress and refining her services. “Mostly,” she says, “I’m taking a minute and enjoying the fact that life and business are going well.”

Kew tenants can take advantage of a special offer: receive a 30% discount on an introductory package of three sessions.

Contact Move Moore, N.Y.C. for details